Google Reveals Top 5 Searches of 2020

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Google published its annual report of top trending searches, revealing the most popular keywords across different categories. Google’s annual list of top trending search terms shows what the world turned to Google for during one of the most historic years on record. Most obviously, coronavirus is the subject at the top of everyone’s minds. 

Here we’ll break down the report for you, showing the most searched terms and trends in the USA. 

Top Trending Google Searches in USA

First let’s look at the overall top searches in USA. To no surprise, coronavirus 3 out of the top 5 spots.

Overall Top Searches

  1. Election results
  2. Coronavirus
  3. Kobe Bryant
  4. Coronavirus update
  5. Coronavirus symptoms

Next, Let’s look at more specific results based on the main specific categories Google used

Top “How to Make” Searches

  1. How to make hand sanitizer
  2. How to make a face mask with fabric
  3. How to make whipped coffee
  4. How to make a mask with a bandana
  5. How to make a mask without sewing

Top Beauty How-To Searches

  1. How to cut men’s hair at home
  2. How to plop hair
  3. How to color your hair at home
  4. How to wash your hands
  5. How to style curtain bangs

Top “Virtual” Searches

  1. Virtual field trips
  2. Virtual museum tours
  3. Virtual Kentucky Derby
  4. Virtual learning
  5. Virtual NBA fans

Top “… during coronavirus” Searches

  1. Best stocks to buy during coronavirus
  2. Dating during coronavirus
  3. Dentist open during coronavirus
  4. Unemployment during coronavirus
  5. Jobs hiring during coronavirus

All of these top searches reveal broad insights on the current state of the USA and people’s search priorities. Each business or website can use this data set differently to approach the current search landscape through their own lens.

If you have a business that offers virtual activities, you can tailor your search to the language people use to look for those, or if you have adapted your website or business for coronavirus you can make landing pages about those changes and target the ‘during coronavirus’ upward search trend, by sharing what you are doing during coronavirus. 

To learn more about this google report you can see the full information here.

or view it in story format, because Google has done that as well.

Whatever conclusions you take, make sure you are constantly informing your online strategy based on the latest trends that effect your niche.

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